On Friday the Government aprobabó the appointment of High Commissioner for Spain Brand. Two days later, millions of viewers were amazed how some guys dressed in red conquered the second Championship in four years. An exceptional opportunity to sell abroad the image of Spain that recognized Affairs, could have taken better advantage.

And is that Carlos Espinosa de los Monteros will not take office as High Commissioner to the Mark Spain until next week. Only then will start working on the development of the objectives of what the Foreign Minister, Jose Manuel Garcia Margallo, wants to become its “flagship”.