Impact, surprise and all in a retail spaces that have an expiration date from the moment of birth. This is the objective with the Pop Up Store, spaces in which not only seeks to sell a product but also provide a different and unique component.

“It is an ephemeral store that opens for a specific purpose: to publicize a product,selling stock, can draw the customer … But always, all of the hand of a tent show.This is an experience, “explained ABC.es Panambí Martinez, director of Pop Up Store Spain.

To get around while shopping, you can also have a car with driver to make it more comfortable to shop, avoiding parking and traffic.

Bet on this initiative adds value to the product being marketed, encompassingareas as diverse as cosmetics, through the fashion world and entering another as the lighting. In addition, continually evolving, and has launched a new challenge in Spain: the Pop Up Space, specializing in real estate.