Google Internet dives and knocks on the door and wait for the pages. The door opens or not depending on the server configuration. Each page opens decides whether and digital content to the search engines. There are also technological measures to shield access. The process is known: users find the information organized in the search engines, those who profit from advertising thanks to the traffic they generate.

This framework has led to conflict between media editors and seekers, whose visible head is Google.

Discussion is recurring and has been raised by Germany.