Tired of pessimism prevailing in society, Giuseppe Tringali, president and CEO Publiespaña Mediaset Spain, decided to “talk about positive things in a world of bad news.” And he came to publish a book with a positive message: “15 cases of proven success,” a set of business stories with one common element: the creative ability of companies to reinvent themselves in times of crisis. Some examples are Jazztel, Grupo Leche Pascual or Telepizza.
The president wanted Publiespaña claim, in the presentation of the book that took place yesterday in the auditorium of IE Business School, the constructive role of business, “from which we must talk more in society, universities, in schools. “Tringali said that “we can not expect that the crisis is over and help us politics. We must act. “This, he explained, uncertainty forces us to find solutions, “creates opportunities.” And that’s where companies have to take talent, capable people, ideas, creativity. As in the cases compiled in the book.
The greater the degree of creative directors, the greater the hope of successfully tackle the life of the company.
Giuseppe formulas commitment outsoucing throughout the Externalizable.