Lanvin used an anonymous waiter as a “showgirl” in its advertising campaign for autumn-winter 2012-2013 and nobody understood anything! But now it seems to have become a trend.
The popular urban clothing company has also benefited Closed “real people” as the designer Karta Healy, filmmaker, and blogger Clara Cullen Teisbæk Pernille. And is that the bloggers have saved a lot of money to firms that hire them as mobile image / guest blogger / Ambassador of the firm / tuitera 24 hours, etc, all for much less than they charge a professional model, just to pose for several hours.
We do not know if the creative director of the Parisian luxury firm Lanvin did to cut production costs, or if it was to try a different concept, but the result has left no one indifferent. We look forward to the viral video that will launch on August 21 and look forward to the beat of another song by Pitbull.
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